Negative ad campaigns are counter-productive, annoying, and petty. As a new US citizen, I was so excited to vote in my first Presidential election. I listened carefully to the nominees who set out their objectives and made it appear that they were now working for the common man - at last.
Unfortunately, that did not last long. As an outsider looking in, it is sad to see attitudes change when the bar is raised.
John McCain had the admiration of most Americans for his sensible and bi-partisan solutions to problems facing American today. His willingness to work with Democrats on issues that affect the daily lives of people today was admirable.
What changed when he became a nominee for President? Why has the race for President become a mean-spirited, character-bashing negative-advertising campaign?
There is nothing worse than negativity.
A point to illustrate this is when my aunt asked me for a glass of water with which to take her pills. I filled it half-way, because that is all she needed, and anyway, her hands shake and she spills often!
When I gave her the glass, she remarked "Why is it half empty?"
"Why?" I replied. "It is half full!"
Life is a series of perceptions. If you are constantly looking for ways that a project will NOT work, why don't you use that energy to figure out a way that it WILL work??
Politicians unfortunately are so busy protecting their "positions" that they forget that they should be working for the greater good of the constituents who put them in office. Most times issues are not a Republican or a Democrat issue, but one that should be worked out in the best interests of the common man. Or woman.
I have the same issues with negative advertising in all walks of life. Car ads, tv connection ads, getting rid of gas ads... you get the message! Ad agencies are not earning their fees if they can't figure out a way to present their products in a positive and different way to the competition. It is not good enough telling me why Product X is worse than Product Y, without giving me a positive reason and advantage of buying Y in the first place. Don't tell me why another product is bad. Tell me what is good about the product that you are trying to sell.
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